Coca-Cola is hoping a failed product from the 1980s will help it go viral in 2019.
“Stranger Things” creators Ross and Matt Duffers came up with the idea to bring New Coke back as a way to promote the show, which will start streaming on Netflix on July 4. The third season of the show takes place during the summer of 1985 — when Coca-Cola debuted a new recipe for its iconic beverage.
So-called New Coke was a flop: Consumers reacted so poorly to the new drink that Coca-Cola pulled it from shelves after a few months. New Coke was rebranded as Coke II, and sold in some places after 1985. But this is the first time Coca-Cola is bringing back New…
Original published: 2019-05-21 21:42:46 Read the full New York City News here
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