Milk Bar, the famed New York Metropolis bakery turned nationwide model, continues its fast growth this week by a brand new partnership with Goal. The bakery is now promoting packages of its gentle baked cookies — together with newly created desserts, referred to as truffle crumb desserts — at Goal shops nationwide, a spokesperson for the corporate confirms.
To start out, the model will promote packages of its cookies in a number of flavors — together with confetti, compost, and cornflake chocolate chip marshmallow ($4.99 for eight cookies). Birthday, chocolate birthday, and chocolate chip flavored truffle crumb desserts ($2.99 for 2) are additionally obtainable from Goal shops starting this week.
Information that the corporate has inked a cope with a nationwide model like Goal isn’t utterly surprising. In February 2019, Milk Bar founder and acclaimed pastry chef Christina Tosi shared plans to deliver the corporate’s well-liked baked items to grocery retailer cabinets nationwide. In the meantime, earlier this yr, the corporate quietly started promoting its desserts at Complete Meals shops throughout the nation.
The brand new partnerships are the newest within the firm’s ongoing plans to develop right into a nationwide, family dessert model. Final yr, the corporate opened its most bold mission to this point: a sprawling 4,000-square-foot flagship store throughout the Nomad’s Ace Resort paid for utilizing greater than $10 million in capital raised from traders. Tosi likened the shop to a daytime “slumber get together,” however Eater critic Ryan Sutton discovered that the corporate had misplaced a few of its character and much of its charm on the highway to the highest.
“What was as soon as a cool East Village hangout peddling egg sandwiches alongside cereal-flavored milk has change into a nationwide chain with shiny flagships in Melrose, Los Angeles; Washington, D.C.; and right here, in Manhattan,” he wrote in his January 2020 overview. “For these of us who keep in mind the glory days of Milk Bar within the East Village, the brand new flagship seems like strolling by a joint outpost of a Hudson Information and a industrial bakery at JFK.”
The newest, however not final, growth from Milk Bar is now obtainable at Goal shops nationwide.