It’s in all probability not the “dough” most adults want, however Hasbro is betting on their needing to return to the thrill of childhood.
The toymaker’s new line of Play-Doh with “Grown Up Scents” goals to entice elders with the mature aromas of “Overpriced Latte” or “Mother Denims,” a perfume vaguely described as that of “clear denim.”
Play-Doh basic supervisor Leena Vadaketh told Huffington Post that the scents ought to evoke the pleasures of maturity, such because the floral ambiance of a “Spa Day” or that robust odor of suburban success — freshly reduce grass, for the “Lord of the Garden” in your life. Doh cups wafting the odor of smoked meat, for the “Grill King,” and “Dad Sneakers” — which odor like rubber and, fortunately, not sweaty ft — spherical out the six-pack.
They’re additionally for “anybody who loves a superb chortle,” Vadaketh added.
Nonetheless, huge youngsters should wait as the brand new line of modeling putty is presently bought out on Amazon.
Earlier this yr, the Chinese language toymaker introduced that gross sales of Play-Doh, together with the sport of Monopoly, have soared during the coronavirus pandemic as mother and father and their youngsters are spending a majority of their time collectively indoors. Nonetheless, forecasters predicted a 20% to 25% decline total for 2020 amid a world recession attributable to the well being disaster.