Soft2Bet is a global iGaming technology company that delivers turnkey solutions for providers and innovative products for online gaming and sports betting operators worldwide. Founded in 2016 by Uri Poliavich, the company has grown rapidly through industry-leading innovation and a commitment to excellence in regulated markets.
Operating as both a B2B supplier and a B2C operator, Soft2Bet provides access to over 12,500 casino games and comprehensive sports betting solutions. The company is the driving force behind the award-winning Motivational Engineering Gaming Application (MEGA), a platform that redefines gamification through immersive content, player engagement, and fully customizable solutions.
Company Background and Leadership
Uri Poliavich founded Soft2Bet with a vision to transform the iGaming sector through next-generation products and groundbreaking player experiences. Under his leadership, the company quickly gained traction in the industry, leading to the development of the flagship MEGA gamification platform.
With expansion into multiple regulated markets and recognition from industry leaders, Soft2Bet remains committed to delivering innovative solutions that shape the future of online gaming and sports betting. The company currently employs over 100 professionals dedicated to advancing the iGaming industry.
Soft2Bet Games and Sports Betting Portfolio
Soft2Bet delivers one of the most comprehensive gaming ecosystems in the iGaming industry. With partnerships across hundreds of top-tier game providers, players gain access to a diverse selection of casino games and sports betting options designed for every type of player.
Casino Games Portfolio
The Soft2Bet platform hosts over 12,500 games from leading software providers. This extensive library covers all major game categories, ensuring players can find their preferred gaming experience.
Game Categories Available:
- Online Slots: Thousands of slot titles including classic 3-reel games, video slots with multiple paylines, progressive jackpot slots, and branded entertainment slots
- Live Casino: Real-time dealer games including blackjack, roulette, baccarat, and poker variants streamed from professional studios
- Table Games: Digital versions of classic casino games including multiple blackjack variations, European and American roulette, baccarat, and craps
- Video Poker: Various poker game formats including Jacks or Better, Deuces Wild, and multi-hand poker options
- Instant Win Games: Scratch cards, keno, and other quick-play games for fast-paced entertainment
- Game Shows: Interactive live game show formats combining entertainment with real money gaming opportunities
Sports Betting Solutions
Soft2Bet’s Sportsbook Integrated Solution provides operators with a competitive sports betting platform. The system hosts more than 1 million live events annually, covering major sports leagues and competitions from around the world.
Sports Coverage Includes:
- Football/Soccer: Coverage of major leagues including Premier League, La Liga, Serie A, Bundesliga, Champions League, and international tournaments
- Basketball: NBA, EuroLeague, national leagues, and international competitions
- Tennis: Grand Slam events, ATP and WTA tours, and challenger tournaments
- Ice Hockey: NHL, KHL, SHL, and European leagues
- American Sports: NFL, MLB, college sports, and MLS
- Combat Sports: UFC, boxing, and MMA events
- Esports: CS2, League of Legends, Dota 2, Valorant, and other competitive gaming titles
- Additional Sports: Cricket, rugby, golf, motorsports, cycling, and more
Betting Features
The Soft2Bet sportsbook platform includes several betting features:
- Live In-Play Betting: Real-time wagering on ongoing matches with dynamic odds updates
- Pre-Match Betting: Standard betting options available before events begin
- Accumulator Bets: Combine multiple selections into single bets for higher potential returns
- Cash Out: Early settlement options allowing players to secure winnings or minimize losses before events conclude
- Live Streaming: Watch events directly on the platform while placing bets
- Statistics and Data: Comprehensive match statistics, form guides, and historical data to inform betting decisions
Soft2Bet Licensing and Global Operations
Soft2Bet operates under 19 licenses across 11 jurisdictions, demonstrating its strong commitment to regulatory compliance and responsible gaming. This extensive licensing portfolio allows the company to provide games and betting services in key markets around the world.
Key Licensed Markets
- Denmark
- Ontario, Canada
- Romania
- Sweden
The MEGA Gamification Solution
Launched in 2023, Soft2Bet’s award-winning MEGA (Motivational Engineering Gaming Application) platform enhances both casino games and sports betting through gamification. MEGA is designed as a complete solution, not just a technical engine, providing comprehensive value for users.
The platform offers seamless integration with any casino or sportsbook operator, delivering flexible rewards, intelligent bonus triggers, and advanced user segmentation for higher engagement and increased player lifetime value.
Proven Impact of MEGA
The MEGA solution has delivered measurable results for operators:
- 4X increase in player screen time
- 65% increase in Net Gaming Revenue (NGR)
- 50% increase in deposit amount
- 45% increase in Average Revenue Per User (ARPU)
MEGA Features for Games and Betting
- Customizable avatars and collectibles that players earn through gameplay
- City-building mechanics that progress as players engage with casino games and sports betting
- Flexible rewards tied to gaming activity
- Intelligent bonus triggers based on player behavior
- Advanced user segmentation for personalized gaming experiences
B2C iGaming Brands Portfolio
Soft2Bet operates a diverse portfolio of high-performing iGaming brands, each offering casino games and sports betting options. Every brand features a distinct theme, localized language support, and a rich selection of games.
| Brand | Markets | Offerings |
| Betinia | Denmark, Sweden | Casino, Sportsbook |
| Campobet | Denmark, Sweden | Casino, Sportsbook |
| Tooniebet | Ontario, Canada | Casino, Sportsbook |
| Quickcasino | Sweden | Casino |
| Don.ro | Romania | Casino, Sportsbook |
B2B iGaming Operator Solutions
Soft2Bet serves as a partner to operators, delivering turnkey solutions for casino games and sports betting that drive success in regulated markets. Through the MEGA gamification platform and advanced Player Account Management (PAM) system, Soft2Bet offers fully customizable platforms tailored to meet the specific needs of each market.
Soft2Bet Invest: Supporting iGaming Innovation
In July 2024, Soft2Bet unveiled Soft2Bet Invest, a €50 million iGaming Innovation Fund dedicated to fostering innovation in the iGaming and casual gaming sectors. This fund provides financial and business support to entrepreneurs and companies eager to elevate their ideas and operations.
In September 2024, Soft2Bet Invest received the “Outstanding Contribution to Gaming 2024” award at SiGMA East Europe. This recognition acknowledges entities that have made significant impacts on the gaming industry through technical innovation, mentorship, and investment.
Commitment to Responsible Gaming
At Soft2Bet, responsible gaming and player safety are core priorities. The company’s mission is to provide players with the best possible gaming experience while ensuring a secure, transparent, and fair environment for all casino games and sports betting activities.
Soft2Bet maintains dedicated teams specializing in responsible gaming, fraud detection, and compliance, ensuring full adherence to all regulatory requirements across the 11 jurisdictions in which it operates. The company is regularly audited by multiple gaming authorities.
Responsible Gaming Measures
- Dedicated responsible gaming teams
- Advanced fraud detection systems
- Full regulatory compliance across all jurisdictions
- Regular audits by gaming authorities
- Additional player protection measures beyond regulatory requirements
Soft2Bet Awards and Industry Recognition
Soft2Bet’s innovation, technology, and leadership have been recognized with numerous prestigious awards from industry leaders, including EGR, SBC, SiGMA, and more.
2025 Global Gaming Awards EMEA (Triple Winner)
- Executive of the Year: Uri Poliavich for visionary leadership
- Platform Provider of the Year: Recognizing Soft2Bet’s industry-leading solutions
- Product Launch of the Year: Honoring the MEGA gamification platform
Other Major Industry Awards
- iGaming Sword Award 2023: Turnkey Supplier of the Year
- Outstanding Contribution to Gaming 2024: SiGMA East Europe (for Soft2Bet Invest)
What Sets Soft2Bet Apart
Several key factors distinguish Soft2Bet in the iGaming industry:
- Extensive Game Selection: Over 12,500 casino games from hundreds of providers, covering slots, table games, live casino, and more.
- Comprehensive Sports Betting: More than 1 million live events annually across major sports, leagues, and esports competitions.
- Customizable Gamification: The MEGA platform offers fully customizable gamification features, including avatars, collectibles, and city-building mechanics.
- Flexible Integration: Operators can customize their gamification strategy, selecting which gamification engines to enable for a tailored experience.
- Global Reach: Supporting 20+ languages and 70+ payment methods ensures seamless access for a diverse, international audience.
Conclusion
Soft2Bet has established itself as a significant player in the global iGaming industry through its extensive casino games portfolio, comprehensive sports betting solutions, and innovative MEGA gamification platform. With over 12,500 games, more than 1 million live betting events annually, and the Soft2Bet Invest fund supporting industry innovation, the company continues to develop products and services that serve both operators and players across regulated markets worldwide.
The company’s 19 licenses across 11 jurisdictions, combined with its award-winning platforms and over 100 dedicated employees, position Soft2Bet to continue delivering value in the evolving online gaming and sports betting landscape.
Born and raised amidst the hustle and bustle of the Big Apple, I’ve witnessed the city’s many exciting phases. When I’m not exploring the city or penning down my thoughts, you can find me sipping on a cup of coffee at my favorite local café, playing chess or planning my next trip. For the last twelve years, I’ve been living in South Williamsburg with my partner Berenike.