Soft2Bet is a leading global iGaming technology company, delivering cutting-edge turnkey solutions for providers and innovative products and services for online gaming and sports betting operators worldwide. Renowned for its rapid growth and industry-leading innovation, Soft2Bet is the driving force behind the award-winning Motivational Engineering Gaming Application (MEGA)—a groundbreaking platform that redefines gamification through immersive content and best-in-class player engagement.
Operating as both a B2B supplier and a B2C operator, Soft2Bet has a proven track record of success across regulated markets, setting new standards for excellence in the iGaming industry.
What sets Soft2Bet apart is its dual perspective—operating successful consumer brands while simultaneously providing technology solutions to other operators. This unique position enables the company to understand both sides of the iGaming equation, resulting in products that truly address real-world operator challenges and player expectations.
Soft2Bet Global Presence and Licensing
Soft2Bet was founded in 2016 by Uri Poliavich, who envisioned transforming the iGaming sector through next-generation products and groundbreaking player experiences. Under Poliavich’s leadership, Soft2Bet quickly gained traction, leading to the development of its flagship MEGA gamification platform—redefining how operators attract and retain players while driving sustainable revenue growth.
With expansion into multiple regulated markets and recognition from industry leaders, Soft2Bet remains committed to delivering innovative solutions that shape the future of online gaming and sports betting.
Key Company Milestones:
- 2016: Company founded by Uri Poliavich
- 2023: Launched the revolutionary MEGA gamification platform
- 2024: Unveiled €50 million Soft2Bet Invest innovation fund
- 2025: Triple winner at Global Gaming Awards EMEA; U.S. expansion announced
Global Licensing and Availability
Soft2Bet operates under 19 licenses across 11 jurisdictions, demonstrating its strong commitment to regulatory compliance and responsible gaming. The company holds licenses in key markets including Denmark, Ontario (Canada), Romania, and Sweden.
MEGA: The Motivational Engineering Gaming Application
Launched in 2023, Soft2Bet’s award-winning MEGA platform is revolutionizing gamification, transforming the player experience with unmatched engagement, personalized rewards, and dynamic retention strategies. Designed for seamless integration with any casino or sportsbook operator, MEGA offers flexible rewards, intelligent bonus triggers, and advanced user segmentation—delivering higher engagement, increased player lifetime value, and sustainable revenue growth.
When discussing MEGA, Soft2Bet refers to it as a complete solution rather than just an engine, because MEGA provides comprehensive value for the user, not just a technical core.
Proven Impact of MEGA:
| Performance Metric | Measured Impact |
|---|---|
| Player Screen Time | 4X increase |
| Net Gaming Revenue (NGR) | 65% increase |
| Deposit Amount | 50% increase |
| Average Revenue Per User (ARPU) | 45% increase |
Soft2Bet B2C iGaming Brands
Soft2Bet operates a diverse portfolio of high-performing iGaming brands, each designed to deliver unique, localized gaming experiences across multiple regulated markets:
- Betinia – Operating in Denmark and Sweden with deep MEGA integration
- Campobet – Sportsbook-led brand active in Denmark and Sweden
- Tooniebet – Designed exclusively for Ontario, Canada
- Quickcasino – Fast gameplay focus for Swedish players
- Don.ro – Localized for the Romanian market
Each brand is built with a distinct theme, localized language support, and a rich selection of games, ensuring an engaging and immersive experience for players worldwide.
Soft2Bet B2B iGaming Operator Solutions
Soft2Bet is more than just a provider—it is a true partner to operators, delivering turnkey solutions that drive success in regulated markets. Through its award-winning MEGA gamification platform and advanced Player Account Management (PAM) system, Soft2Bet offers fully customizable platforms tailored to meet specific market needs.
Solutions include:
- Frontend Customization for tailored user experiences
- Casino Integrated Solution with over 12,500 games from hundreds of providers
- Sportsbook Integrated Solution hosting 1+ million live events annually
- Managed Services covering customer support, risk management, and compliance
- Payments Integration connecting operators with 70+ payment methods
By combining flexibility, innovation, and regulatory expertise, Soft2Bet empowers operators to enhance player engagement, increase retention, and maximize revenue—all while ensuring a seamless and compliant gaming experience across multiple jurisdictions.
Unique Features and Differentiators
- Customizable Gamification: MEGA offers avatars, collectibles, and city-building mechanics creating highly immersive experiences that drive above-average retention rates
- Flexible Integration: Operators have the power to customize their gamification strategy, selecting which engines to enable based on specific player demographics and market demands
- Extensive Gaming Portfolio: Over 12,500 games from hundreds of top-tier providers with 1+ million live events annually
- Global Accessibility: Supporting 20+ languages and 70+ payment methods, ensuring seamless access across regulated markets
Soft2Bet Awards and Recognition
Soft2Bet’s innovation, technology, and leadership have been recognized with numerous prestigious awards from industry leaders including EGR, SBC, SiGMA, and more.
Triple Winner at the 2025 Global Gaming Awards EMEA:
- Executive of the Year – Awarded to Uri Poliavich for visionary leadership
- Platform Provider of the Year – Recognizing industry-leading solutions
- Product Launch of the Year – Honoring the groundbreaking MEGA platform
Additional accolades include the iGaming Sword Award 2023 for Turnkey Supplier of the Year and SiGMA’s Outstanding Contribution to Gaming 2024 award for Soft2Bet Invest.
Responsible Gaming and Player Protection
At Soft2Bet, responsible gaming and player safety are at the core of everything they do. The company has dedicated teams specializing in responsible gaming, fraud detection, and compliance, ensuring full adherence to all regulatory requirements across the 11 jurisdictions in which they operate.
Operating under some of the world’s strictest licensing standards, Soft2Bet continuously refines and strengthens its compliance protocols to enhance player protection. The company is regularly audited by multiple gaming authorities and proactively implements additional responsible gaming measures that go beyond industry standards.
Soft2Bet Invest: €50 Million Innovation Fund
In July 2024, Soft2Bet unveiled Soft2Bet Invest, a €50 million iGaming Innovation Fund dedicated to fostering innovation in the iGaming and casual gaming sectors. This fund provides financial and business support to entrepreneurs and companies eager to elevate their ideas and operations to new heights, reaffirming Soft2Bet’s commitment to driving industry evolution.
Conclusion
Soft2Bet has established itself as a transformative force in global iGaming. With 19 licenses across 11 jurisdictions, a portfolio of successful brands, the revolutionary MEGA platform, and ambitious U.S. expansion plans, the company continues shaping the future of online casino and sportsbook technology.
By blending next-level gamification with real-world revenue impact, Soft2Bet sets a new industry standard for player engagement and profitability. The company’s commitment to responsible gaming, regulatory compliance, and continuous innovation ensures it remains a trusted partner for operators seeking to thrive in the competitive iGaming landscape.
For more information, visit www.soft2bet.com or follow Soft2Bet on LinkedIn and Instagram (@soft2bet_group).
Born and raised amidst the hustle and bustle of the Big Apple, I’ve witnessed the city’s many exciting phases. When I’m not exploring the city or penning down my thoughts, you can find me sipping on a cup of coffee at my favorite local café, playing chess or planning my next trip. For the last twelve years, I’ve been living in South Williamsburg with my partner Berenike.